Built for Events, Built for Event Professionals.

After successfully securing a remarkable $125 million in funding amidst the global pandemic, the spotlight shifted firmly to virtual events as the immediate priority for this team. They realized the need for a rebrand after three unsuccessful attempts to authentically resonate with their audience, Event Professionals. The rebrand had to be completed in less than 3 months.

The Vision

Built for the world’s largest events: Yours.

Developed a cohesive brand identity and creative platform, positioning Hubilo as the leading event tech company in the industry. Refined the general positioning to target the champions of the product: Event Professionals.

5X

Increase in brand awareness to capture our audience's brand love.

4X

Increase in brand favorability against competitors.

60%

Increase in speed to market by building a sustainable brand design system.

Brand Strategy

Hubilo is a virtual event platform that can do anything, for the people who do everything.

Based on audience research, a brand story, attributes, and promise were crafted to shape the brand's personality, ensuring it resonates with and is loved by event professionals.

Design System

New Color + Type System

Each color reflects the brand's attributes, and for flexibility, a color spectrum has been created. These meanings are codified in design tokens and applied consistently across components. Semantics are used in various ways to convey meaning.

Brand Expression

Design Touchpoints

The design touchpoints are how the brand expresses its essence to stand out in the market. The system is directly targeted at ICPs, including event professionals, marketers, and VP- and director-level roles.

Photography

Pre, During, and Post Event

The photography system showcases event professionals' experiences before, during, and after their events. It puts them in the spotlight by highlighting moments of planning, the excitement of being at the event, and their genuine feelings afterward.