NTC Digital Campaign + strategy’s main objective is to find out what really resonates with the audience. We started with 3 different themes and broke down into more custom iterations. Type of workouts, age group, gender and difficulty of the work out are examples of the testing breakdown. Total amount of deliverables was 600+ creatives.

Creation:
Digital Campaign + Creative Strategy

Role:
Creative Director + Art Director + Creative Strategist

PASSWORD: Appleandbacon9